WALK GEAR IN THE WORKS. MISCHIEF ALREADY UNDERWAY.
CAPTAINBACK SCRATCHGOOD BOY. BIG AGENDA.

FOR LITTLE DOGS WITH BIG PLANS

SMALL DOG.
BIG OPERATION.

He runs the block. You carry the bags.
Thoughtful walk gear for your favorite little troublemaker.

Count me in, Captain

Join the waitlist. No purchase. Just the good stuff.

01

MISSION: THE DAILY WALK
Unreasonably excited. Impeccably underprepared.

NEIGHBORHOODGOOD
TROUBLEDEPARTMENT
The Captain, a sturdy male brindle French bulldog with a cheeky expression and one paw lifted, wearing a navy Captain’s Rig concept harness with a Sure patch.
THE CAPTAIN
Head of unsolicited enthusiasm.

CONCEPT ILLUSTRATION · FINAL PRODUCT MAY CHANGE

BIG PERSONALITY.SHORT LEGS. LONG AGENDA.FRENCHIE FIRST.GOOD BOY. BIG AGENDA.

GEAR FOR THE DAILY OPERATION

FIELD NOTES / 001

CAPTAIN’S RIGCONCEPT NO. 01

Open to compliments. Ask the human first.

TWO SIDES. PLENTY OF PERSONALITY. TRY THE SWITCH.

TWO SIDES. ONE VERY GOOD DOG.

Meet
Captain’s Rig.

A reversible tech harness and coordinated light-up lead, in development for Frenchies who make an event of going around the block.

01

There’s two sides to every story.

“Sure” on one side. “Might Bite” on the other. A little personality, chosen by you.

02

A bright idea for the evening patrol.

Light-trimmed harness. Matching illuminated lead. One coordinated look, from your hand to their strut.

03

Built around the little guy. Still in the works.

We’re exploring a Frenchie-first fit, removable electronics, and simple controls on the lead.

In development. Fit, features, colors, and availability are still being refined. The message is yours to choose; it doesn’t measure your dog’s mood. Always ask before approaching.

MEET CAPTAIN BACK SCRATCH

BUILT LIKE
A TANK.
SOFT AS A PUP.

Self-appointed block captain.
Full-time back-scratch enthusiast.

He’s a compact package of comic timing, stubborn opinions, and absolutely no respect for your personal space. He takes the walk seriously. Himself? Not so much.

Captain Back Scratch is a brand idea for people who love a dog with a little swagger and a very big heart. Useful things, a sense of humor, and room for all that personality.

First order of business: make the everyday walk a little more us.

THE CREW IS TAKING SHAPE

REPORTING
FOR WALKIES.

Get a first look at Captain’s Rig, notes from development, and news when Captain Back Scratch is ready to make his debut.

No preorders. No marching orders.
Just a place on the crew.

Put your name on the roster.

We’re getting the waitlist ready. Signups will open shortly.

Your inbox deserves good company. Privacy & your details

CURIOUS? GOOD.

THE BRIEFING.

When can my dog get one?

We’re still developing the first collection. Launch timing, pricing, and final sizing aren’t set yet. The waitlist is for updates, with no purchase or reservation required.

Is it only for Frenchies?

Frenchies are our starting point for fit and design. Other very good dogs are welcome on the list. We’ll share supported sizes and fit guidance before anything goes on sale.

Does it know my dog’s mood?

No. The phrase and lighting are selected by the handler. They don’t detect emotions or guarantee behavior. “Sure” is never permission to approach without asking the human first.

What happens when I join?

Signing up saves your email and optional dog details for occasional product and launch updates. No automatic confirmation email is sent. It isn’t a preorder or inventory reservation. You can leave the list at any time.